Tish Shute, Founder of UgoTrade continues her series of talks with key players in the augmented reality industry. Round two features an in-depth interview with Robert Rice, CEO of Neogence and Chairman of the AR Consortium.
Trish asked Robert, “What are the key take-aways for investors interested in the augmented reality field at the moment:
“First, Mobile AR is going to be bigger than the web. Second, it is going to affect nearly every industry and aspect of life. Third, the emerging sector needs aggressive investment with long term returns. Get rich quick start ups in this space will blow through money and ultimately fail. We need smart VCs to jump in now and do it right. Fourth, AR has the potential to create a few hundred thousand jobs and entirely new professions. You want to kick start the economy or relive the golden days of 1990s innovation? Mobile AR is it.
Don’t be misguided by the gimmicky marketing applications now. Look ahead, and pay attention to what the visionaries are talking about right now. Find the right idea, help build the team, fund them, and then sit back and watch the world change. Also, AR has long term implications for smart cities, green tech, education, entertainment, and global industry. This is serious business, but it has to be done right. I’m more than happy to talk to any venture capitalist, angel investor, or company executive that wants to get a handle on what is out there, what is coming, and what the potential is. Understanding these is the first step to leveraging them for a competitive edge and building a new industry. Lastly, AR is not the same as last decade’s VR.”
For much more, check out – Augmented Reality – Bigger than the Web: Second Interview with Robert Rice from Neogence Enterprises
ogmento 
Leave a comment